Teorema Terminal booklet
The objective was to compactly portray all the benefits of a complex, at the same time not overloading the layout of the leaflet. We decided to place the general information on the outside, and more detailed specifications - on the inside. This was done to ensure that those people who are currently not interested in logistics services at least remember the name, visual identity and location of the complex. Representatives of the target audience will not only see the leaflet, but would be willing to look more closely at the details listed on the inside. Visually we put an emphasis on dark colors matching Teorema's corporate identity on outside of the booklet, and the light colors inside. Content was also selected based on the order to convey the most important messages, avoiding excessive details: infografic-based scheme of warehouses, a map of the complex, some tech specs and contact information.